SUCCESS STORY
Gamifying Eco-Activism in Kazakhstan
A new game developed under EF’s Social Innovation in Central Asia project helps Almaty residents develop action plans to solve common environmental problems. While strolling along a virtual street, players notice illegal tree trimming, air pollution, and more. They next choose from a list of solutions and receive feedback on their choice. Ready to stage a protest? The game links to petitions. Prefer to plant a tree? The game shares gardening tips to ensure it thrives.